Cover letters are important. They’re a chance to show an employer how you’re different from other jobseekers in your field. They’re a way to showcase your communication skills. They’re the employer’s first impression of you.  There’s lots of potential for either consideration or rejection via your cover letter. So let’s take advice from Jerome Young’s 4 topics to avoid in your cover letter:

Are you spending hours customizing your resume to each job opening you apply for? Sounds time consuming. And Kerry Sandberg Scott agrees - she thinks it’s crazy to customize your resume to each job. Your experience is the same, so what do you need to change about it? Instead, use your cover letter to highlight how your experience applies to the specific position.