Being a team player (selected by 71% of surveyed companies): "Being part of a team has taken on a higher priority in that many companies are still operating with leaner work forces and there is a greater need to accomplish goals through others."
Focused on satisfying customers (68%): "Employees should share complimentary letters and emails they receive with their bosses. Don’t assume he or she already knows about your excellent customer service."
Motivate and engage others in their jobs (65%): "In a challenging economy, employers appreciate when their employees reach out and keep each other motivated and involved in their work."
Success in achieving your "critical few objectives" (62%): "These are the top one or two reasons why you were hired in the first place. Accomplishing these will count more than any other contributions you have made," said Ford.
Work smart (60%): This includes being up to date on the latest technology, keeping your skills and professional knowledge current, and continually searching for improvements in productivity, efficiency, and profitability.
Work hard (57%): "Although companies for years have preferred working smart to working hard, they still want to see that you are dedicated to your job, put in extra effort and volunteer to fill gaps when necessary."
Add value to the organization (52%): Retention rewards and bonuses recognize your value. Track and document the specific ways you have added value to your employer.
Contribute to improving the bottom line (48%): There are various ways to do this, including helping to increase sales, cut costs, decrease turnover, and make useful suggestions and recommendations.