One of the hardest things I do every day is to turn dull job descriptions into clear, concrete, interesting descriptions of a job -- something that a busy candidate can skim quickly and make a decision about. As in, "Yup, that sounds like a job I'd love" or, "Huh uh, that's not for me."
Clearly John Sumser agrees:
"Understanding how to write the right job ad for a particular job board is the most expensive part of online recruiting."
One thing that makes it my writing more difficult is my love for reading. I devour business books magazines, and blogs every day--so I absorb 10 times the recommended daily allowance of buzzwords. If there were a 12-step program for management buzzwords, I'm sure my friends would have enrolled me by now. In fact, they would have staged an intervention.
That's why this video hit home for me, I hope you enjoy it:
Update: Weird Al Yankovic recently offered his own take on corporate buzzwords, in a parody of Crosby, Stills, Nash and Young:
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