Current employees, disgruntled former employees, even job candidates who were not hired can go online to Glassdoor.com and anonymously post anything they feel like saying about your organization.
And they are. Glassdoor is now bigger than CareerBuilder, and it's the fastest-growing career site.
A year ago, most CEOs I spoke with didn’t seem to know or care about Glassdoor. But now more than half of the CEOs I speak with mention their Glassdoor reviews in our first meeting. They are all suffering from a case of sudden onset "Glassdoor angst" -- the kind of public accountability that makes most CEOs profoundly uncomfortable.
Before every meeting with a new client company, I look at their Glassdoor reviews. When you ignore the outlier comments and focus on trends, the reviews telegraph organizational issues with astonishing accuracy.
The work of the CEO involves subtle and complex human interactions like organizational restructuring, breaking down barriers between departments, coaching managers who have staffing and turnover problems, raising the caliber of people being hired and focusing organizational energy in new areas.
This work is difficult enough in private. But now the CEO is graded, by strangers, in public view.