How to use technology to reshape your company and create more value

Posted by Bob Corlett on March 4, 2014

I recently rehired someone who left my company two years ago. Years ago, she wrote our training manuals and trained several of our new hires. But we’re constantly leveraging technology to streamline our processes, so when our former employee returned, she had to be trained herself.

She spent a few weeks shadowing some of the people she once trained, just to see how the different jobs had evolved. As it turns out, almost everything had changed. After leaving one meeting, she said, “If you ever need any help with that … don’t call me, because I no longer have any idea what you are doing!”

Emerging technologies are changing jobs in every organization, but some people are leveraging technology to completely rethink how to deliver value to customers, and it’s not just happening in Silicon Valley.

I recently spoke with Iris Rush, the chief operating officer at the Rockville, Md.-based Association for Research in Vision and Ophthalmology (ARVO) about how swiftly technology is reshaping its work.

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Topics: Hiring Managers