Where do small employers post their jobs? When I ask HR managers where they post their open jobs, they usually rattle off a list of job boards. But they almost never mention Indeed. Yet three recent studies found Indeed to be the number one external source of hire for employers in the US. (Not coincidentally, all three surveys were from companies that provide Applicant Tracking Systems that integrate seamlessly with Indeed: iCims, SilkRoad and Newton Software.)
How did that happen?
It’s simple, comScore research shows that two out of three searches of any kind originate on Google. And Google job searches often lead job seekers to Indeed. See for yourself. Type your own title and location into the Google search bar and see what comes up. The first few jobs you will see are probably posted on Indeed. Consequently, Indeed has three times more unique visitors per month than CareerBuilder (80 million vs 24 million). (UPDATE: In January Indeed had 100 million visitors)
But the bigger threat to small employers long term is not Google upending the job boards, it’s mobile and social.
According to comScore, more than one out of every three minutes spent online is now spent “beyond the PC” on smart phones and tablets. Already 30% of Indeed’s total candidate visits are mobile. They encourage it. Both Indeed and CareerBuilder have mobile apps that let candidates apply to jobs from their phones with minimal effort … as long as the employer enabled the mobile-apply functionality. But very few small employers make their job ads and career sites mobile friendly … because many small employers don’t have a career site.
In a 2012 study by potentialpark, 77% of recent college grads expect to see a company career site and 94% go on to say that in addition to the career site, employers should present themselves on at least one social or professional platform. 61% expect employers to have a Facebook career page, and more than half expect a company page on LinkedIn. And if you disappoint them, they will be vocal about their job search experiences. 92 percent say they discuss their job search experience with others, both in-person and through social media.